The incredible $18 billion world of massage therapy:
I read today that as the American population ages, the massage therapy field is expected to grow into 2030.
According to the American Massage Therapy Association (AMTA), – around 21% of adults in the U.S. had at least one massage last year.
Turns out, more people are shifting their consciousness to realizing that a professional massage is not just for relaxation.
People are now seeking alternative therapeutic expertise in pain relief, reliability, enhanced mobility, and to reduce mental stress without medications.
This is BIG NEWS and something I predict will finally place massage therapy as an effective treatment alongside traditional healthcare practices, making it a mainstream choice for holistic well-being.
Consider this:
The year before the AMTA survey, people were averaging 4.4 massages, and over the past five years, it surged to 12.7 massages!
So, professional massage is showing that It's not just a treat; it's considered essential for your overall health, with 86% of people recognizing its benefits and 87% believing in its effectiveness for pain reduction.
So, why the massage hype?
Well, the idea of a massage in most minds was always thought about as pampering; but that view is now changing because the science (especially behind fascia) is showing that it's effective in maintaining health, managing stress, and addressing chronic pain.
The AMTA broke it down like this:
A surprising 71% see massage therapy as a form of healthcare.
An impressive 78% had their last massage for medical (52%) or stress-related (26%) reasons.
About 30% use massage for pain relief.
Nearly 29% got a doctor's recommendation for a massage.
Additionally, 35% consider massage therapy as an alternative to pain relievers.
As the American population ages, so does the demand for massage therapy.
You see, Millennials prioritize healthcare, while baby boomers turn to massage therapy for age-related well-being.
For the baby boomers out there, here's the scoop:
It enhances range of motion, reduces low-back pain, stimulates endorphins, fights arthritis, and even improves skin condition.
And yeah! Millennials are looking for this too if it's affordable.
Looking ahead:
The future of the massage therapy industry seems promising.
People aren't just seeking luxury; they're recognizing the health benefits.
I do not see this professional therapy as just a trend; it's absolutely becoming a wellness essential rising up the ladder with many other alternative therapies promising reduction and pain and providing a healthy state of emotional well-being.
